"Have you seen D today?" This question is
the heart of an advertising campaign aimed at putting "D"-- the New
York Stock Exchange symbol for Dominion -- right under the noses of institutional
investors, analysts, financial media and active individual investors.
The campaign developed by the Martin Agency in Richmond places
ads featuring a missing "D" in Investor's Business Daily, The
New York Times, The Wall Street Journal, Barron's, Business
Week, Forbes and Fortune from late May to early July. Each
of the four ads in the series will showcase a fact about Dominion designed to
intrigue investors.
Dominion print ads appeared in four states, starting with
Virginia.
The ads underscore the company's extraordinary agreement to make $1.2 billion
in environmental improvements, including state-of-the-art pollution controls
at our largest coal-fired power stations in Virginia and West Virginia.
Read our 4/18/03 press
release for details about this agreement.
View
a print ad developed in honor of Dominion's brave men and women, and their
families, who have served their nation in the military. The ad also appears
in a special USS
Reagan coffee table book published for its commissioning on July 12, 2003.
May 2001 Dominion produced a Print
Ad about the Dominion Tower. We are proud to be a part of the Pittsburgh
Skyline.
Fall 2000 Sept. 3 marked the start of a comprehensive advertising campaign introducing
Dominion's new brand to four million customers in five states. The campaign
rolled out several versions of television commercials and print advertisements
over a two-month period. Here's a look at the Dominion ads:
