The proposed line would extend from
the Meadow Brook substation in Frederick County to Dominion's Loudoun
substation. This transmission line is essential to Dominion Virginia
Power’s
ability to maintain system reliability and support future growth in
Northern Virginia.
The ad began appearing on Dec. 24 in
the Washington Post and Richmond Times- Dispatch, and again in
the Post and in weeklies throughout Northern Virginia the week of Dec.
31.
Click on thead to view
a larger version.
November 2006 — Virginia EnergyShare
Ad Campaign
Dominion's new EnergyShare ads, "Henry" and
"Ms. Bishop,"
explain how this highly-successful fuel assistance program helps pay home heating
bills for those in need living within the company's service area.
EnergyShare pays
for any heating source: oil, gas, kerosene, wood, and electricity. It is a
program of last resort for the elderly, the ill... for all who face financial
hardships from unemployment or family crisis.
Payments go directly to energy vendors on behalf
of those helped, and every cent donated goes to benefit the needy because Dominion
pays for the program's administrative expenses.
The full-page ads began appearing in several
Virginia newspapers on November 19. (Click on either ad
to view a larger version.)
November 2006 — "Invisible Partner" Television
Ad
Dominion's "Invisible Partner" ad spotlights
ways that the company provides electricity to nearly 6 million Virginians
every day, including keeping homes lit, traffic moving, businesses open
and improving the quality of life for those in need. The thirty-second
ad, which began airing in Virginia on Nov. 19, also promotes the company's
efficiency and reliability.
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Instead of fighting against federal
emissions laws for coal-burning power stations, Dominion has gone
above and beyond the requirements to lead the fight for a cleaner environment.
That message is conveyed in a company
advertisement appearing in the Nov. 13 issue of Forbes magazine.
Included in a special "Electric
Utilities"
section, the ad also features information on Dominion's employees who
have volunteered more than 50,000 hours to conservation organizations
since 2000.
It also states that Dominion has committed
more than $3.2 billion to "fighting dirty."
Click on the Forbes ad to view
a larger version.
September 2006 — Fortune
Magazine Ad
When Dominion employees who are military
reservists respond to the call of duty and are deployed overseas or stateside,
worrying about their job, finances and families is something they can
put aside while they serve their country.
That message is conveyed in a company advertisement
to be featured in the Sept. 18 issue of Fortune magazine.
Included in a section that promotes economic
development in Virginia, the full-page ad promotes the benefits Dominion
offers its employees who are called to active duty — they will have
a job when they return and Dominion will cover the difference between
their pay here and the military's pay.